THE Online Guide to El Dorado County!

Advertising on eldoradoguide.com eldoradoguide.com offers many ways to advertise, helping you reach a broad site audience or a specifically targeted segment of it. EDG's active community generates high daily pageviews. You take advantage of this by advertising with us and benefit by association with EDG's high search engine ranking. Whether advertising on eldoradoguide.com is your first online advertising effort or not, we're sure you understand the importance of using the Internet for marketing and for customer outreach and service. It's no surprise that Americans spend more time each week on the Internet than watching TV. The explosive growth of web advertising—especially on sites devoted to social gathering and information sharing—shows it works. The purchasing decisions of web-surfing Americans are now influenced more by the Internet than any other media. Placing an ad on eldoradoguide.com will help reach the people who matter most to your business and at a cost you can afford. Target The People Who Matter Most Because the majority of EDG's users live and work in El Dorado County, your advertising is targeted right, geographically. Many EDG visitors use the site like a Yellow Pages directory, searching the category pages for a local business that offers products and services they need. They also come for the other content on EDG that's relevant to community interests, or that's entertaining or socially interactive. All this activity relating to local people, places and events, provides opportunities for you to get your advertising message seen by those most likely to become your customers. A Cost You Can Afford Advertising on eldoradoguide.com is lower in cost than traditional print. For the cost of a few weekly newspaper ads, you can advertise on EDG for a full year. eldoradoguide.com offers advertising plans to fit every budget!  EDG's content evolves according to how people use it and what they publish on EDG. EDG offers a variety of ways—and combinations of ways—to advertise. In helping you find the combination that works best for you, we'll work out an agreeable price according to your specific package. Please contact us here or phone (530) 592-7852 for a free estimate. Read this article about the most effective ways small businesses in El Dorado County can implement EDG's marketing opportunities. Banner Ads EDG's banner ad program is robust and flexible. It works along with your business Listing to make you more visible. A banner ad expresses personality and gives color and dimension to your business. Like a shop window, it gives a view into what you do and an invitation to see more. It's also like a doorway that, by clicking, takes people to your website or other destination such as your company's Facebook Page or your LinkedIn Profile. Graphic banner ads can be jpegs, gifs, animated gifs or Flash. You may provide your own ads, or we'll work with you to create ads for you. Contact us here and ask about creative and ad copy fees. Ad Placement Static Ads are 'glued' to specific pages. Run-of-site Ads display randomly on pages throughout the site. Static ads are effective on pages that get the most traffic, such as EDG's homepage or top directory pages. They're also effective on pages that target specific viewers. For example a flower shop may place a static ad on a page relevant to weddings. A fishing tackle store may want ad placement on the Sporting and Recreation category page in the Business Directory or on the fisherman's forum page. To keep value high, EDG generally doesn't permit more than 3 static ads per targeted page. But you can pruchase as many ad placements on as many pages as you like. Run-of-site ads are effective when you want to reach a larger audience in order to increase general brand awareness or advertise big promotions. They're also a good choice when your products or services apply to a wide range of users. A new dentistry in town benefits by advertising on the Dentists category page, but to have an additional run-of-site ad 'floating' across the entire site, appearing in a pageview somewhere at any given moment, is a good strategy. Banner Ad Sizes and Page Positions The image below shows sample ad postions on EDG. Any individual page may be designed with ads in somewhat different positions than shown and with more than one ad displaying at a time per size (Top Banner ads are limited to one per page).   Contents Advertising Overview Advertise on EDG Rates & Packages Add-on Programs SEO Services Banner Ad Sizes EDG Partners Link Your Site to EDG